There are millions of Facebook users out there. More than likely that includes you. If you are a business owner, you need to figure out how to use this to grow your business. Here are some tips for marketing your business on Facebook.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.
Make sure you talk to your fans regularly in order to find out what they want from your business. Make sure you take notice when people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. When someone posts on your page, make sure to respond to them.
It is important that your published online content is linked to your Facebook account. Set up your blog so that new posts are automatically linked on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Be sure that anything that you post online has a link to your Facebook page on it. Link post summaries of blog entries from your site onto Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Facebook needs to be thought of as a place to share with people. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as such. You can even use Facebook to promote your articles or blog posts. Traffic volume to Facebook pages tend to be quite high!
You may want to try Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To extend your reach, use ads to reach outside your normal followers. They don’t cost a lot of money and they can make quite the difference.
Facebook Offers give you a way to promote yourself. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Try very hard to make your Facebook page more unique and memorable than others. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users tend to be drawn to these kinds of pages over plain pages.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should set incremental monetary goals for your company. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you are not seeing the type of business you want, you may need to adjust your strategy.
Answer questions and comments quickly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. When you already have an answer available on your website, link to it.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Make your Facebook marketing page more efficient by using the custom tab options. Custom tabs let you optimize information on your page for visitors that betters your business. When you run a contest, put it on its own tab, for instance.
When you use Facebook as a marketing tool, you might get off to a bumpy start. You can start by placing Facebook buttons on your website. This will allow your customers to navigate more effectively. If they become a fan of your Facebook you can send updates that will post on their wall.
Facebook advertisements can help your marketing goals. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, there aren’t any long term commitments involved. When the promotion is over, you can put an end to your ad.
Make sure you are posting professional photos on your Facebook page. These photos will give people a great picture of your business. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.
Companies that only have rare contact with customers may not need Facebook pages. Your customers will want to read your posts everyday on Facebook. Spend your money on more targeted Facebook ads.
The most important part of posting on Facebook is establishing long-term ties with other users. Social media interaction is just as important as face-to-face interaction. The easiest way to establish such relationships is to draw people in with timely, interesting content. You must be sure you are rewarding your loyal customer base with special deals.
The goal of Facebook marketing is to increase your overall profits. To keep you on track, set short term sales goals. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. Look at your results and make tweaks to your strategy if you do not make what you expect.
Respond to any comments you get. This includes those you get in your inbox and those you see on your page. This requires lots of work and sweat, but customers will be appreciative.
Now that you have come to the end of this article, you know some things about Facebook marketing. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. Begin now and you will be surprised when you’re successful.
Users should be encouraged to interact with the other fans as well as you. A post may generate a conversation that you should try to keep going. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. You should only intervene if offensive statements are made.