Are you aware of what marketing online is all about? Did you know that Facebook is a great place to do that? Do you stick to traditional marketing and fear new technologies? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Do not let spam overtake your page. You can use filters to help edit the page and monitor content when you are away. You and your page administer can use it to filter keywords of your choice.
All content that you post online should be linked from the Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Before you do anything else, you must build your audience. Wait until you have a decent number of fans before you invest a lot of money in marketing. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Offer an exclusive deal to those that “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something that’s exclusive and free to those that like your page. You can also enter them into a contest if they like your page. If someone sees a chance to get something of value, they will be more likely to click that button.
You may want to try Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. If you really want to reach more people, you will need to buy some Facebook ads. They aren’t too costly, and can make a world of difference.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Setting monthly sales goals can guide your efforts. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you don’t reach your goal, reevaluate what you are doing.
Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Ask people in your fan base to comment on your recent product decisions. Folks like feeling as though they are part of the process. If you ask your customers what they want it will help your campaign. If you blog, ask fans what they want to hear about.
Avoid allowing spam to take over your Facebook page. You can monitor your page with certain tools, even when you are not online. Page administrators are able to put keywords in that will be filtered out.
Only invest real resources in this form of marketing. Marketing on Facebook can mean a lot of success. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Put some real resources behind your efforts if you want to get a lot out of everything.
Facebook lets you share content. It is not just a place for chatting, but a great place to share content too. Realize this. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see that Facebook brings you a great deal of traffic!
Build your brand’s personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. Posting once daily is generally sufficient. Your updates should have lots of content and contain information customers are interested in.
Have a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Never turn off the function that allows people to post comments on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Choose updates carefully. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Try posting professional photos on the Facebook page. Understand that your photos will represent your business, both in good and bad ways. You should invest in a good camera and never post anything that can be viewed as negative.
Respond to any comments in your inbox or on your wall. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
If at all possible, consider all of your comments carefully, and craft responses to each one. Do this for all comments, whether they come from email or your main page. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Of course, you want your Facebook marketing efforts to pay off. Thus, you should set incremental monetary goals for your company. It is good to garner lots of “likes,” but you also want to convert them to sales. When you’re not getting results, change your strategy.
Regularly update your Facebook profile. If things change, make sure you update your profile accordingly. Keep information accurate to enable customers to reach out to you. You might want to change some items on the page, but people will love those updates.
Avoid posting updates that are irrelevant to your brand and customers. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Use a separate personal account to share details about your personal projects.
Only use Facebook’s update settings for important information. It can be used to send a direct message to those following your page. It is great if you have something special you want to share. They are not for promotional offers.
Put effort into your Facebook marketing campaign. Marketing on Facebook takes a major effort, but it can lead to great success. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Put real time and money behind it to succeed at it.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For instance, have your followers post photographs of themselves with your product. Then, at the end of the contest period, someone will win a specified prize.
You might have trouble when you first start marketing your business through Facebook. A good starting point is the addition of a Facebook button on your site. That lets people know you’re now active on Facebook. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Event sharing is a great feature of Facebook. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. This is an excellent tool for reminding your customers of the event.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Of course you have to use the tips that have been described. Begin to plan a campaign now, and put these tips to good use.
Always respond to any negative feedback and comments. This will show that you are addressing the matters at hand. Handled the right way, even negative feedback can work to your advantage.