Is your business on Facebook? If not, you have no way of reaching out to millions of people who could turn into customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to build a strong Facebook marketing plan.Reply to any comments left on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Share your thoughts, particularly if it is a customer service issue.Regulate your page for spam. Sites that are riddled with spam can end up turning potential customers off. Any administrator can type in keywords using this tool that will automatically filter it out.Use Facebook to connect with your customers. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Spend time producing quality content and use your page to promote these posts. You can reach significant numbers of people on Facebook.You don’t necessarily need a page, a group may be better for you. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that needs to be done is you should get the offer set up and use the Promoted Post option. This will encourage people to come to your page.Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.Always answer all the questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.Make sure that you stay active answering the questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Never hesitate to share links to the site if there is an article that is on point in answering their question.Hold a giveaway to entice customers. Offer a free gift to people who opt in to your newsletter or like your social media pages. Don’t give away anything expensive; just make it something that your fans will want.Utilize custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. When you run a contest, put it on its own tab, for instance.All posts must have great value. Your followers should learn something from what you post or they should be entertained in some way. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.In order to make the most of your marketing efforts, build a fan base that is solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.Don’t assume Facebook is the best choice for marketing on social media. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.Choose updates carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every piece of content you post should either be helpful, educational, or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.Do not share things that are not relevant to your business. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you wish to share personal information, do so on your personal Facebook page.In return for a “Like”, provide an exclusive reward. The more likes you have, the more attention your page will get. Offer an incentive for new people to like your page, something that others are not getting. This will grab people’s attention rather than asking them to like the page. If they want the item you’re giving away, they won’t mind subscribing to your page.Establish a personality for your brand. This will give you credibility and a sense of individuality. Show some personality, but stay professional.One way to help convert visitors into followers is by hiding some content from visitors. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Only hide a little of your content, or you can risk ruining your SEO efforts.
Always understand what your Facebook page is for. Do not just have a Facebook because it is the “in” thing to do. Do you use your page to stay in touch with customers? Or are you using it to have other speak with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.When you market your business on Facebook, you could struggle to get started. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.You should always cultivate relationships with those who interact with you on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Strong relationships will lead to profits down the road. Make sure that you give loyal customers deals and promotions.Try to post photos to your Facebook page that are professional. These photos need to have something to do with your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.Know that there are ways to do things on Facebook that are appropriate. Also know that there are different things to avoid as well. Examples of all of them abound. Many folks seek best practices while neglecting to study the bad ones. Knowing what to avoid is valuable knowledge.Always nurture the relationships on Facebook that you have with those you have a chance to interact with. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Share quality content with your audience and encourage subscribers to interact with you. Never neglect to provide loyal customers with deals and special promotions.Use your Facebook page to engage in conversation. Look for ways to draw your followers into interesting conversations. Ask a question or seek feedback. When your fans start chatting, join them. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.Respond to all comments that are left for you. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.Ask your subscribers to share your content with their friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.Get people interested in your business by creating contests through Facebook. For instance, you could have users posts videos of themselves using one of your products. Pick a winner and enjoy the results!Post on a variety of topics, but all within your niche. Make sure that your information is relevant, but also creative. Look for innovative ways to capture the interest of readers. Consider posting a question or posting a photograph.Sharing events online can be hugely successful. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. To make things even easier, Facebook will give them an event reminder for you.Event sharing is a powerful Facebook marketing tool. Share information about trade shows with your Facebook fans. People will be reminded of this event when it occurs by Facebook.If users leave bad feedback on the site, be certain you respond. If you don’t respond, it may give the impression that you only pay attention to fans. Handled the right way, even negative feedback can work to your advantage.Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Target those who are interested in your product for the best results. Look at your conversion rate to get an idea of how successful your campaign is.If you don’t feel you can devote enough time to your Facebook page, get someone to manage it for you. The employee will be able to update your page regularly and keep your followers interested. And your fans can even share your posts with their friends.If you’ve got a store on Facebook, try using the available check-in function. It lets others post that they are at your place of business. This will result in your subscribers’ friends seeing their status, and as a result, they might be curious and decide to check you out.If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. There is always room for improvement, regardless of how long you have been using Facebook. What you’ve just learned will help.Keep in mind that customers cannot hear the tone of your posts. If your writing style sounds like a bot, this is the kiss of death, as your follower count will drop like a rock.