Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. They focus on trends, but this is superficial and a mistake. This piece will explain the fundamentals necessary for achieving real success.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.
Communicate with fans on a regular basis. If people post things on your page, take note. You would be amazed at how helpful the public can be with marketing ideas. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
All content that you post online should be linked from the Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Keep your Facebook page from becoming covered with spam. You can put filters in place that will help you to keep things on track when you are away. Anyone with administrator privileges to your page has access to these filters.
Facebook Ads
Facebook Offers is a great tool for running contests or giving away free products through your website. Just get the offer all set up and change it to “Promoted Post.” Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Take advantage of Facebook ads and all they have to offer. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. They don’t cost a lot of money and they can make quite the difference.
Make your Facebook marketing page more efficient by using the custom tab options. They let you get information together in an easily readable format. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Your Facebook page needs to be monitored for spam at all times. You can monitor your page by using filters, even if you are not online. Any approved person can access the page with these tools if they know the password.
If someone takes the time to comment on your wall, give them the courtesy of a response. If people take time to make contact, you should dedicate some of your time to respond. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Try making a group versus a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can use both of these options to keep your customers informed about and involved in your business.
Your posts should include valuable content. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Don’t neglect your existing audience. People often focus on new customers and tend to forget about the old. For a great marketing campaign, you should respect and appreciate your followers. This can help your brand earn real engagement, so do not forget about your champions!
See if you can post things to your Facebook page that allow people to sign up for offers from you. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting information on other people’s Facebook pages can garner a great deal of attention. Be sure it is positive attention, though. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If any of your content is hidden, people will follow you in order to view it. Leave a good portion of your content visible for both SEO and enticement.
If someone ‘likes’ your Facebook page, give them a deal. People pay attention to a page with a high number of likes. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you provide the chance to get something valuable, they will not hesitate to click the button.
Don’t share updates that have no direct relation to your own content. Only talk about stuff that will interest your target audience. If you are going to put up personal things, do it on your personal page.
Do not follow the Facebook marketing trends out there. This information is based on some solid marketing tips rather than just alerting you to trends. You will generate a lot of sales if you apply the tips you just read and look for ways to improve your campaign.
Ask your fans for advise about various decisions you need to make about your company or business. Subscribers love to feel a connection to the brands that they follow. These are the best minds to tap into for opinions. For example, if you blog, you can ask them what kind of posts would interest them.