There are a lot of things you can use Facebook to do, and one of those things is to speak with the people that your business caters to. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Use the power of Facebook to target potential customers and promote your business’ products.
Consider establishing a Facebook group instead of or in addition to your page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.
Facebook needs to be thought of as a place to share with people. It can be used for so much more than chit chat. Use it in this way. Cross promote information between your official website, blog and Facebook. You can reach significant numbers of people on Facebook.
Create custom tabs on your business Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Consider creating a group instead of a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
You must know when it’s okay to post on another person’s Facebook page about your business. Posting information on other people’s Facebook pages can garner a great deal of attention. Just be sure you’re getting positive attention. Only post when you have valuable information to share. Avoid spamming at all costs.
Companies like car dealers may not need a page on Facebook for their business. No one will bother following your daily posts if they don’t buy from you frequently. Facebook ads that target customers with a specific interest may be a better bet.
Be careful with your Facebook updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Think about how your fans can truly benefit from reading or viewing your posts. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Try to add value and relevancy to each of your Facebook posts. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Include places in the body of your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.
Make places on your Facebook page for your audience to sign up. Offer them something of value when they register so that people will be more likely to do so. You can give a prize for signing up, or require registration to enter a contest.
Make a Facebook group for your brand or business. This will group together all of your potential customers. You can let your group know about special discounts, as well as other information that is useful to them. You’ll build a personal relationship with your fans this way.
Ask your fans for their input. Folks like feeling as though they are part of the process. There is no greater way to do this than letting your community get involved with the decision making process. Ask opinions on certain ideas that you have about your company.
If updates are not relevant to your business, do not share them. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Use a separate personal account to share details about your personal projects.
Make your Facebook content “shareable” for others. If your page has valuable information, some of your audience may tell others they know about it. Facebook is great for sharing and connecting information and people. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
All your content needs to be “Share”-able. People will likely want to share your content. People on Facebook want to share with each other and interact with companies. The harder you work to provide great information, the more likely it is to be shared far and wide.
Do not turn off the comment function on your Facebook page. This will show that you are interested in what people have to say at all times.
Be sure to establish a personality for your brand. Boring content makes your brand look boring, too. You need to retain your professionalism all the time, but give your company a bit of sparkle.
You should always cultivate relationships with those who interact with you on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Providing valuable, up to date content is on way to keep your customer relationships going well. Reward long-time followers with promotions, as well.
Remember the purpose of your Facebook page. Don’t just have one to have one. Do you utilize it as a means to speak to customers. Or, do you want them to have a forum with which to contact you? Using your Facebook page to market is different from using your page to communicate with customers.
Make sure your profile remains updated. Make sure to update the profile page if anything in your business changes. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. Changing the look of your page can also keep it looking fresh.
Do you want to use Facebook to get more business? Social media is hugely popular, which means it is ripe for generating new leads. Try these tips out, and you’ll be closer than ever to reaching your target audience.
Use the Facebook update option sparingly. This helps you send messages to all of your followers. Only use it for real news events that are important to your followers. It is not for promotions but for actual news that should be brought to your followers’ attention.