Facebook is truly the king of all social media. Millions of folks register for it each day, and many more are existing users. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to discover how.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide people with prizes and discounts for liking your page. Be sure to follow through on any promises you make.
Consider organizing a giveaway as a means of generating interest. You can boost your costumers and fans by offering something that they’d love to get. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see that Facebook brings you a great deal of traffic!
Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too. Don’t neglect this powerful marketing tool. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and give them a great answer. You can share the link to an article if it is going to answer any questions they might have.
Custom tabs can help you get more accomplished on your Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. Deals, contests and promotions can be organized with their own tabs.
If you receive a “like” from someone, give them a special offer. New likes have the opportunity to draw a lot of attention to your page. Think about offering something that’s exclusive and free to those that like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If they want the item you’re giving away, they won’t mind subscribing to your page.
Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
The goal of Facebook marketing is to increase your overall profits. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you do not get the results you need, your strategy might need some tweaks.
One easy way to get people to engage with your campaign is to give something away. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
When you use Facebook as a marketing tool, you might get off to a bumpy start. You can start by placing Facebook buttons on your website. This can lead visitors to your site without you doing a lot of extra work. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Get more followers by hiding content from those that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Work hard to keep your Facebook fans informed. This is not to say that you should post multiple times per day, but regular updating is important. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
It is essential that you nurture your relationship with others who you are interacting with on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Fresh and simple content is king. Remember that it’s always a good idea to offer people deals and promotions as well.
You can use contests and competitions to help get likes for your business page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Update your profile as often as necessary. If there are any changes in your business, change your profile page to reflect them. Having an updated page is helpful to customers interested in all you offer. Also, you should make alterations to your profile weekly.
Don’t overuse the Update utility. You can send messages to followers. But, this should be used sparingly and for important details rather than daily postings. However, using it all the time will get old to your followers.
Don’t use Facebook’s update feature too often. This allows the messages to be sent to every one of your followers. However, you need to only use this when you have something important to share like if there was an emergency. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Get customers to use your Facebook profile to put up reviews. Those who have interest in what you’re offering enjoy seeing reviews from past customers. Having customers post about their experience is a great way to entice prospective customers.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. Create an event whenever you plan to do something, such as showing up at a trade show. Facebook will even take care of all the reminders!
Make sure you interact with customers on your page. Encourage the conversation between your followers. Ask questions or start a converstaion dialogue. Once you get a conversation going, join in. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. You now know how to market effectively on Facebook. Don’t waste another minute, start your marketing campaign immediately.
Never neglect the influence that event sharing on Facebook offers your business. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. The best part is that Facebook will remind them of the event for you!