Do you have a large number of family and friends who are already using Facebook? You might even find your Grandma or Mom on Facebook also. That said, are your customers on Facebook? If you think so, marketing on Facebook might be right for you.Depending on your needs, a Facebook group may work better for you than a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You could even set up both a group and a page if you would like and if it makes sense for your business.You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. You could throw a photo contest, for instance, with customers using your product in unusual ways. Make sure you really do award the prize so you will be viewed as an honest businessperson.The first step to success with Facebook marketing is having a solid base of fans. You don’t need to spend much money until you’ve gleaned 5K fans or so. If you have that may fans, you can see some real success.Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Maintaining a professional tone will help build trust among your customer base.Don’t forget to discuss your business on other Facebook pages. This can really help you to gain exposure. Having said that, it’s crucial that this attention is desirable. If you do post, only post worthwhile things. Avoid spamming because this will just annoy people.When you publish something on your website or other social media accounts, link to it from your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.Make sure to give someone incentive if they “like” your page. The more likes you have, the more attention your page will get. Think about offering something that is free and exclusive when they “Like” your page. You could give away a free sample or even a chance in a sweepstakes. Making it lucrative can work well for you.When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract the most amount of customers.One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Only hide a little of your content, or you can risk ruining your SEO efforts.Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook will bring you a great deal of traffic if you do.Do not talk about things that you cannot connect with your brand. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Post anything of a personal nature using your individual Facebook profile.You could create a group rather than a page. Groups are like little communities where your fans can interact together. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Marketing on Facebook is no cake walk. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Invest the necessary time and resources to see real results.Facebook Offers can help you get the word out about a giveaway. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This is a great way to get subscribers.Never ignore comments and questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are tons of examples of what to do, as well as what not to do. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. It would be of great benefit to your business to learn what you need to avoid.Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. For instance, if you have a contest going, a tab for that can be included.See if you can get customers to review your business on your Facebook page. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.The most important first step to Facebook marketing is to build a solid fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that mark, your conversions will start happening rapidly.Participate in conversations that develop on the Facebook page. Look for ways to draw your followers into interesting conversations. Start to discuss something, or ask for opinions to get the ball rolling. When they are talking, chime in. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.Free giveaways are some of the best tactics for your marketing plan. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.Your posts should be varied but on topic. Stay with content that correlates with your brand, but do not just stick to one thing. Find different ways to engage your followers with your content. Post photos and ask questions in your posts.More than likely you use Facebook, so you know pretty much what a potential customer will see. Try using these tips and your own knowledge to make a successful Facebook campaign. The more you put into it, the more you will get out of it.The art of matchmaking on Facebook can be an effective way to promote your brand. You can often connect two people through Facebook. Get it done! They will tell others their story, providing word of mouth advertising. That’s a perfect example of how Facebook can help your business.