Do you have a Facebook business page? If you do not, you are missing millions of possible customers. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Reply to any comments left on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Never let a Facebook page get overridden by spam. Filters are available to help stop spam before it even appears. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Don’t let spam overrun your page on Facebook. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any administrator can type in keywords using this tool that will automatically filter it out.
Facebook is a great place to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as such. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Use Facebook to connect with your customers. It is not just a place for chatting, but a great place to share content too. Treat it that way. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will realize that Facebook will help drive high traffic!
Would a group better suit your needs than a page would? Facebook groups are a great way to get people to interact more. You can also use a group and a page to give updates and allow users to share content.
Custom tabs can help you make your Facebook marketing strategies more efficient. You can easily organize the information available on your page so that fans can find it. Use tabs to organize the different contests that you hold.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. You may find yourself with new followers if its a great offer.
You must not forget your current customer base. Some marketers focus on getting new subscribers instead of taking care of their exist audience. A respected audience is a happy audience. This is very rewarding, so don’t neglect your fan base.
Use the custom tabs to maximize your Facebook marketing efficiency. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, if a contest is going on you can have a tab there to get more information about it.
Know when to post about your business outside of your own Facebook page. When you do so, you can get some good attention on your brand. Having said that, it’s crucial that this attention is desirable. If you have something good to say you can post on other pages. Do not ever do spam posts.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
In return for a “Like”, provide an exclusive reward. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. It could be something everyone gets or even a sweepstakes. If you offer something they want, they will likely click the button.
Remember the customers you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. If you want to do well with Facebook marketing you are going to have to respect your audience. These customers can champion your brand if you engage them effectively.
Ask for fan input. Customers like to feel they are being heard. A great way to do this is by getting them involved in business decisions. As an example, a blogger could ask what posts they would be most interested in reading.
Try buying Facebook ads. The ad can be targeted to users of a certain gender or age. Your budget can be your guide. There are also no long-term commitments required. Your ad can be stopped at any time.
All your content needs to be “Share”-able. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. People on Facebook want to share with each other and interact with companies. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Be very carefully about the updates you post. Subscribers will get bored if your updates contain no value. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Leave the comment feature turned on to be sure that people can leave posts on your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
The goal of using Facebook is to garner more sales. Set yourself a monthly sales goal when you start marketing on Facebook. It is good to garner lots of “likes,” but you also want to convert them to sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Only post professional-looking photos on your wall. These photos will give people a great picture of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Make sure any posts you list have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Your website and your Facebook page should mimic one another. For instance, use the same colors in both places. It will help people relate your page to your brand. Making it different can confuse loyal customers.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Sometimes, you may not need a page due to a fleeting customer base. Do you want to tell your customers something? Or do you want them to be communicating to you? Using your Facebook page to market is different from using your page to communicate with customers.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Use a quality tool for sharing updates when the subscribers are generally online. Explore various tools to find the best one for your needs.
Try to post photos to your Facebook page that are professional. Understand that your photos will represent your business, both in good and bad ways. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Your posts should vary while staying on topic. Brand-related content is great, but can get tedious. Figure out various ways to engage the fans that are reading through your content. Perhaps that means photo essays, or you can create posts where you question your audience.
It pays to cultivate strong relationships with customers and others you speak with on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. One way to keep people interested in what you’re offering is to give them good content at all times. Give them rewards for their loyalty, like discounts, too.
Sharing events online can be hugely successful. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. Your fans will be reminded of the event as it comes near.
Encourage your followers to interact with other members. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Don’t delete their post or you might insult them. But, don’t hesitate to jump in if the content becomes mean or offensive.
Facebook matchmaking can help you get the word out about your business. You might have the chance to bring people together. Don’t wait this out and take action quickly. They will tell others their story, providing word of mouth advertising. You cannot get better promotion than that from Facebook.
Your profile should be updated regularly. Should your business change, update your information on your Facebook page. If someone is looking to find you, they’ll want to find the most current information. You might want to change some items on the page, but people will love those updates.
If a user leaves negative feedback on your page, make sure that you respond to it. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. When handled professionally, fans will gain respect for you.
Facebook is a great place to market your product or service. A lot of the time you might be able to get people connected with Facebook. Take the bull by the horns! They will tell others their story, providing word of mouth advertising. That’s excellent Facebook promotion.
Understand more about Facebook. As you learn more about it, you are certain to better understand the features. The Facebook help center is a wealth of information when you need questions answered. This knowledge will surely pay off.
Hopefully, now you are ready to do more with your business and Facebook. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. Even if you’re already using Facebook, you can improve things. Apply these tips for improved results.
If you don’t have enough time in your day to manage your page, hire someone who does. You need to stay vigilant about posting in order to succeed. For many marketers, providing daily updates is too much of a challenge. It may be worth it to you to pay someone else to do it.