Aura acquired Comparitech for an impressive price. Not everybody is pleased about it. Let’s dive into the story to better understand its cost and controversy. A Little Background of Comparitech In the last few years
, Comparitech has struck insanely high-performance numbers; we are talking earnings margins of 66 %. Comparitech is a pro-consumer website that provides customer reviews, contrasts, and tools. Their company mainly focuses on testing and reviewing VPN services, including network tracking tools, password supervisors, anti-viruses software, and identity theft defense.
This UK company has actually served customers primarily in the UK and United States given that its inception by creator Richard Patterson in 2016 however has actually recently broadened its audience worldwide.
Comparitech regularly drives more than 1 million visitors to their site and a current report about the sale details how the site made over $12 million after-tax in the year 2021.
These numbers brought in some eyes, and Aura decided they wished to include Comparitech to their business for a high cost.
And this is where the controversy begins.
Aura’s Powerful But Controversial Strategy
Aura is a digital privacy business based out of the United States. They offer protection from monetary fraud, identity theft, and online gadget security. Aura owns numerous VPN brands, including HotSpot Shield, Ultra VPN, Betternet, and VPN 360.
Some customers and direct rivals of Aura are upset that Aura now owns a VPN contrast site in addition to their numerous VPN brand names.
Why? You no longer know who is behind the VPN brands and the VPN contrast websites and whether your finest interests are taken care of since as a customer. People see a good evaluation for your item and then they purchase your item. Pretty simple.
Appears like a good idea for the business, but I can comprehend why some individuals are stressed.
However, another business should worth mentioning at this time is Kape Technologies. A couple of years back, Kape Technologies utilized the same strategy as Aura. They purchased numerous VPN brand names and then went along and purchased a VPN contrast site. But, their past is a little questionable, so possibly we can understand why the competitors are stressed over this current acquisition of Comparitech.
What is the astounding number that Aura Acquired Comparitech for?
Through a quiet takeover in October of 2021, the founder and CEO of Comparitech was eased of his position and passed the role to Aura CEO Hari Ravichandra.
The specific number for the deal has yet to be released, however VPNcheck.org reports the final number fell in between $50 million and $100 million.
It will be interesting to see if the addition of Comparitech to Aura’s tool box will considerably impact their growth as a company. And whether Comparitech’s reviews will be biased and damage its track record.