If you own a business, Facebook can be a great way to advertise your products or services. Facebook is fast becoming the biggest social media website in the world, and business owners are harnessing its power to improve their marketing strategy. To reach a much bigger audience for your business, start using these tips to market via Facebook.
Contests can be used to your advantage. Provide fans with coupons or even a product when they share or Like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Your fans should be interacted with on a regular basis so you can cater to their needs. Take note of things posted on your page. The public can offer many great ideas. Don’t ignore your fans.
Use Facebook to connect with your customers. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Traffic volume to Facebook pages tend to be quite high!
See if Facebook advertisements are a good fit. Normal posts to your Facebook page will only promote your products to your current followers. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just create the offer and then make it a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You can do so by giving your page an attractive and eye-catching design. People are much more drawn to decorative pages than plain ones.
Answer questions and comments quickly. Try to answer their question with a helpful answer, and thank that person for contacting you. If applicable, send a link to a pertinent article on your site.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your marketing costs and increase the company profits in the long run.
Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Do not forget your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. You have to respect your audience if you want to be successful with Facebook marketing. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Why not buy an advertising space on Facebook? You can customize your ad by having people of a certain age or gender view it. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, there is no long-term commitment. You are able to discontinue your ad at any time.
Offer something exclusive if someone “Likes” your page. Likes are a good way to raise the profile of your page. It is appealing to users to get a free gift when they give a page a like. It could also be something like a sweepstakes. If they know they can get something they want, they will like it without hesitation.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure you’re seeking the right kind of attention. Post when you want to say something that’s worthwhile. Spamming other peoples sites can have negative consequences on your own site over time.
Make sure you answer posts and comments on your wall. This will show that you care about what they have to say. It’s like a phone call: you would never leave it at a message left on your machine, would you?
You can offer prizes for Facebook “likes”. A page with many likes will get more attention. Make it worthwhile to like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they desire, they will not think twice before clicking that button quickly.
Don’t underestimate the resources necessary for a successful Facebook campaign. Facebook is quite a large site, and using its marketing strategies takes a focused effort. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. To get good results, you have to take Facebook marketing seriously.
Be sure your posts are valuable. Your followers should learn something from what you post or they should be entertained in some way. Don’t do a hard sell though.
People should be able to share your Facebook content. The more valuable your content, the more likely people are to read it. Interaction between equal users is really what Facebook is all about. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Do not share updates that are not directly related to your content. Only post content that your subscribers are interested in hearing about. If you must talk about other stuff, do it on your personal page.
Make sure you have a good personality with your posts. You don’t want your brand to be viewed as stale or stuffy. Have a little bit of personality while remaining as professional as possible when you can.
All your content needs to be “Share”-able. People from your audience will tell others about any valuable information you have on your page. Facebook depends on people who interact and share with others. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Your website and Facebook page should look similar. You want to try to always keep with the same design theme. This will keep your brand uniform in all areas. If it is different, you may puzzle your customers.
It’s really important to try to have a personality for your brand. You don’t want your brand to be viewed as stale or stuffy. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Do not neglect the power that event sharing can have for your business when using Facebook. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” One great feature is that Facebook provides a reminder of the event.
Don’t turn off functions that allow people to comment on the page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Always respond to any negative feedback and comments. If you ignore it, you are showing you don’t care how your customers feel. Criticism is a great opportunity to show your professional business sense and your ability to work with customers until they are satisfied.
If someone leaves a message on your page, respond to it. Do not neglect the messages directly on your page or your inbox. You’ll have to put in some effort, but fans will love the personal touch.
You should always be sure you remain on-topic when making Facebook posts. Talking about the foreclosure crisis makes perfect sense if your niche is real estate. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
As was mentioned earlier, Facebook marketing is a popular tool many businesses are now using. Correctly using this strategy for marketing your business can help you gain much attention. Use what you have learned above so that you can get your business to where it need to be in the future.
If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. It takes time for any marketing campaign to work and Facebook is no exception. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.