There is no shortage of Facebook marketing advice. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Make sure that all content you publish online is at least linked to from your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Chose what you share as an update carefully. You can very quickly alienate your audience with poor content. They want to read something interesting or that entertains them. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Use Facebook to connect with your customers. It’s not just about silly informal conversation, there’s real content going on in Facebook. Create your content with this in mind. Spend time producing quality content and use your page to promote these posts. You can reach significant numbers of people on Facebook.
In exchange for a “like”, give your visitor a reward. Having a lot of likes brings attention to your page. Think about offering something people are going to be interested in. You can make it a contest or you can make the gift for all. Making it lucrative can work well for you.
Do not leave out people that are already fans. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. If your fans think you respect them, your marketing will be successful. This engages your consumers with your brand, so you can’t forget who your champions are.
Always respond to comments as well as posts that are posted on your Facebook wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
You should think about the opportunities on Facebook with direct advertising. You can alter your ad to your customer base to maximize profit. You can work within a certain budget, doing as little or as much as you desire. There are no long-term commitments. Your ad can be stopped at any time.
Have different links that your visitors can sign up to on your Facebook. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Contents and giveaways are a great idea.
Carefully consider any updates you plan to post. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are fun or helpful. Using Facebook Insights will help you learn which updates do well and which are flops.
Make a group dedicated to your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can alert the masses to a special deal you are running or a new product you have coming out. This is also a good place to learn more about your customers.
If someone ‘likes’ your Facebook page, give them a deal. Having a lot of likes brings attention to your page. Offer an incentive for new people to like your page, something that others are not getting. This will grab people’s attention rather than asking them to like the page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Do not share things that are not relevant to your business. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you must talk about other stuff, do it on your personal page.
One way to entice people to follow you is to only show content to those who are following you. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
You need to invest time and effort into your Facebook marketing campaign. Facebook is quite a large site, and using its marketing strategies takes a focused effort. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Instead, find someone who has the time and resources need to effectively run your Facebook page.
Many people take a “throw everything at the wall and see what sticks” approach to marketing through Facebook, which isn’t always effective. Fortunately, this piece does not discuss trends, but gives real advice that works. When you use this advice, you’ll find your campaign will be successful and profits will rise.
Get your followers to interact with each other on your page. Let you fans talk to one another without interference. Do not delete posts, as the user will probably stop following your page. Only intervene if the conversation becomes hostile or offensive.