There is nothing like a fresh campaign to give a big boost to any business, and Facebook can make that happen. You can use the infinite power of social media to help your company become the most successful it has ever been. Use the following tips to get started with Facebook marketing.
Hold a giveaway promotion to get more followers. Offer a contest or a giveaway to your current customers. It doesn’t cost much, and it is a great way to reach out to customers.
Make sure any content you publish is linked through your Facebook. If you write a blog, make sure that new posts appear on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Do not create a Facebook page if you lack business from regulars at your company. Those customers are random, so they do not have any reason to read your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Take time to answer questions and respond to comments posted on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Responding in a timely manner will help improve your credibility.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.
Create a group related to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can let your group know about special discounts, as well as other information that is useful to them. This is also a good place to learn more about your customers.
When a follower asks you a question on your wall or makes a comment, always respond. Respond to those who have taken the time to contact you. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Get your followers involved in your business. They can help you make sound decisions. Customers love to feel important. You can tap into this by having your community help you with some decisions. For example, if you run a blog you could ask them what kind of posts you should make.
Most people market on Facebook because they want to improve their sales. So set a monthly goal for a particular amount of products sold. Getting a lot of likes on your page does not mean much if it does not translate into sales. If your goals aren’t being realized, your strategy may need adjusting.
Make it where your fans can share on your page. If your page includes relevant information, your followers will likely share it. Sharing is what makes Facebook tick. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Make valuable posts. Your followers should learn something from what you post or they should be entertained in some way. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Use Facebook to show your expertise your field. Facebook is great for demonstrating your ability to be a niche leader. Use your knowledge to comment on related posts and offer answers or advice with your expertise. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!
Only post professional looking photos to your page. You want your followers to equate your business with professionalism, not amateur hour. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
It pays to cultivate strong relationships with customers and others you speak with on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. Share quality content with your audience and encourage subscribers to interact with you. Reward long-time followers with promotions, as well.
Facebook can expose your business to millions of people. Start using Facebook to turn your business around. Use the advice given to increase the success of your business.
Why not ask your customers to write a review on your Facebook profile. People love to read reviews and often rely on them to make decisions. This will help your customers make an educated decision on your product.