For a lot of people Facebook is just a place where you can kill some time. It can really be a profitable use of time for you when you put it to work as a marketing application. Facebook has many millions of users, so the potential to reach new customers is nearly unlimited. Learn how below.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you write a blog, make sure that new posts appear on Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
You should give a product or service away to get people interested. Give away a desirable product to get people excited. Announce winners on your page and repeat as necessary.
Make your page stick out. Use many colors and images relating to your product. Pages with images are more attractive to your Facebook fans than just plain text.
Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
If you receive a “like” from someone, give them a special offer. Likes are very important to improve the visibility of your company. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If you give them something they like, they will probably not hesitate to “like” you.
Most people market on Facebook because they want to improve their sales. You can track your success by setting a monthly goal for your sales. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you do not get the results you need, your strategy might need some tweaks.
Have different links that your visitors can sign up to on your Facebook. This will allow them to register for contests easily. You can give a prize for signing up, or require registration to enter a contest.
All posts must have great value. Your followers must be able to benefit form every single post that you make. You don’t want to “sell” your customers too often because this will irritate them.
Think about setting up a group on Facebook. That can be a meeting place where you are able to answer questions and where you and customers can interact. Here, you can inform your customers of any special deals you have going on. This is a perfect chance for you to connect with your customers.
Make a group just for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Tell them about sales, coupons or interesting articles. Another benefit of the group is finding out all about your customers feelings and needs.
Don’t share updates that have no direct relation to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. If you wish to share personal information, do so on your personal Facebook page.
Be sure that you’re trying hard to put a personality behind your brand. If you are boring they will thing your product is too. Show some personality, but stay professional.
Ask for fan input. People like to feel that their opinions are important and valued. When they have input, they’ll feel special. Ask opinions on certain ideas that you have about your company.
Always make sure to allow comments on your Facebook pages. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Don’t turn off functions that allow people to comment on the page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Maintain relationships with your clients through Facebook. Growing your Facebook relationships take the same time and effort as real world relationships. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Keep subscribers interested by sharing promotions and information about discounts.
Only post professional-looking photos on your wall. These photos need to have something to do with your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
If at all possible, consider all of your comments carefully, and craft responses to each one. Both comments posted publicly and those directed to you via email are worth responding to. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Try to respond to all of the communications you receive. This means inbox messages and comments on your page. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Get people interested in your business by creating contests through Facebook. For instance, have customers post pictures using your products. Then, at the end of your contest, pick a winner.
Do not share Facebook updates too frequently. Updating lets you deliver messages to all of your subscribers. But, it states you can only do so for important events, such as emergencies. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. A company Facebook page is a great way to reach out to others and allow them to communicate. Do not put a stop to it – encourage it! These two people will have a great story that they can pass on to friends and your brand will be in the middle of it. Even the smallest situations can make for great advertising.
Get customers to use your Facebook profile to put up reviews. People interested in your wares will want to know what others think. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
If a user leaves negative feedback on your page, make sure that you respond to it. Ignoring it will give people the idea that you only care about people who like you. When handled properly, folks are sure to admire the page and return often.
Engage in conversations taking place on your business’s Facebook page. Get followers to chat with you. You can get things started if you want, by asking a question or getting advice. Once you get a conversation going, join in. If you are having a good converstaion, you will see that your business will go up.
While others are sharing information and playing games, you can utilize it to make money. By using Facebook marketing techniques like those outlined above, you’ll be able to turn the site into a strong supporter of your business. You will accomplish incredible things if you take what you have learned and use it.
Remember that having a huge number of followers is pointless if that doesn’t translate into sales. Your focus should be on users who will actually use what you have to offer. View your conversion rates to gauge how well your marketing efforts are working.